The ongoing process of improving web pages to get better (or more frequent) rankings higher (or more numerous) results for particular keywords in search engines is known as search engine positioning.

Search engine positioning is a subset of search engine optimization that prioritizes improving page ranks over identifying keywords to optimize for or working on site-wide technical SEO improvements.

ex:

U can see this picture in keyword is “What is SEO rich text” this keyword completed ranking and search engine positioning is get ready on SERP Results. that site name is “seotechads.com“

Difference between search engine positioning and search engine optimization?

SEO :

SEO is more than just optimizing pages. It is a far more comprehensive word that emphasizes domain-level improvements in addition to helping with search engine positioning. A standard SEO plan will cover a wide range of topics, such as competitor analysis, internal link development, response speed optimization, and backlink creation. As a result, the website’s domain authority will increase.

SEOP :

In essence, search engine positioning is a subset of search engine optimization, which is a more widely used word. There are a few minor variations despite the tight relationship between these phrases.

In other words, not all SEO is search engine positioning, but all search engine positioning is SEO.

Benefits of Search Engine Positioning

• Increases Visibility
• Improves Brand Awareness
• Increases Your Organic Traffic
• A Competitive Advantage

Why Is Search Engine Positioning Important for Your Business?

Because it makes your company more visible to those searching for items and terms related to your brand, search engine placement is a crucial component of any SEO plan. Your company becomes more visible to potential clients the higher your pages rank. This enhanced exposure may result in higher traffic and income.

How to find a webpage’s search engine position? (SERP)

First of all you have to select the target keyword in your webpage and enter it in any search engine and then search it. In the results, your keyword results will be shown.In that your have to check your website link or webpage link so that your can find it.

EX:

U can see this picture keyword name is “How to write content in project” and site name is seotechads.com and site webpage/web url search engine positioning is 23.

How to do search engine positioning ?

Select The Right Keywords:

When choosing keywords for your content, you can consider things like your target audience, search intent, and competition.

 

Use Keyword Phrases in Your Meta Descriptions, Title Tags & Content:

Both your meta description and page title should contain keywords. This makes it more likely that someone conducting a search will find the exact search query or keyword phrase they were looking for. Using the appropriate target keywords at the beginning of each meta description can help improve a page’s click-through rate.

Optimize Your Website Content:

Your users were probably your first priority when you designed your website, and you probably tried to make it as simple as possible for them to find and browse your material. A search engine is one of those users that directs users to your content. SEO, which stands for search engine optimization, is the process of making your material more understandable to search engines and assisting users in finding your website and choosing whether or not to visit it from a search engine.

Optimize Your Loading Speed:

“Site speed,” which is actually the page speed for a sample of a site’s page views, is sometimes mistaken with page speed. Page speed can be defined as “time to first byte” (the amount of time it takes for your browser to get the first byte of data from the webserver) or “page load time” (the amount of time it takes to show the content entirely on a particular page).

Send Your XML Sitemaps to Google and Bing:

Google is the search engine used in more than 86% of online queries. For this reason, the most crucial location to upload your sitemap is through Google Search Console. Additionally, you may examine other crucial site metrics like Core Web Vitals and Page Speed Insights using Google Search Console.

Check Your Internal Links:

Checking internal links for SEO can be done in a few different ways: Make use of a crawler tool: You can use tools like SEOmator, Ahrefs, SEMrush, and Screaming Frog to crawl your website and view every internal connection.