SEO :

S = SEARCH

E = ENGINE

O = OPTIMIZATION.

Search Engine Optimization is known as SEO. Optimizing your website is the act of making it more visible and highly ranked on search engine results pages (SERPs). In essence, it’s about improving the way search engines, such as Google, Bing, and Yahoo, perceive your website, in order to get it ranked higher in their organic (free) search results for pertinent queries.

Numerous tactics and strategies are used in SEO, such as:

• On-page optimization: enhancing your website’s content, headers, meta descriptions, and titles to better align with your goal keywords.
• Off-page optimization: Increasing the authority and trustworthiness of your website by constructing backlinks from other websites.
• Keyword research: Finding the terms and phrases that people in your target market are using to search for.
• Local SEO: Improving your website’s visibility in local search results, particularly if your company has a physical location.
• Technological SEO: Making sure search engines can readily crawl and index your website and resolving any technological problems that might be affecting how well it performs in search results.
• User experience optimization: enhancing your website’s general usability and user experience to entice users to stay on it longer and to stay involved.
• information creation: Producing pertinent, high-quality information that benefits your audience and promotes interaction and sharing.

To keep up with changes in search engine algorithms and stay ahead of the competition, SEO is a continuous process that needs to be monitored, analyzed, and adjusted over time.

For example You can see in this picture :

this is a SEO completed site: www.semrush.com

Some examples of Popular search engines :

• Google:Probably the most used search engine in the world, renowned for its intricate algorithms and extensive index.
• Yahoo: Yahoo continues to provide news, email, and other services in addition to search functions, despite its popularity waning over time.
• Startpage: Startpage prioritizes privacy by not collecting users’ search history or customizing search results, much like DuckDuckGo.
• DuckDuckGo: DuckDuckGo is renowned for its dedication to user privacy because it doesn’t keep track of users’ search history or customize search results.
• Baidu: China’s top search engine, renowned for its emphasis on offering services and results specific to Chinese users.
• Yandex: The most widely used search engine in Russia, providing email and map features in addition to search functions.
• Bing: Microsoft created Bing, which is renowned for its emphasis on visual search features and ability to integrate with other Microsoft services and products.
• Ecosia: a well-known search engine with an environmental focus that donates the money it receives from ads to support tree-planting initiatives worldwide.
• AOL Search: AOL Search still offers search capabilities within the AOL site, along with news, email, and other services, however it is not as noticeable as it previously was.
• Ask.com:Ask.com: formerly known as Ask Jeeves, lets users pose questions in plain language and returns results based on its index of indexed websites.

These are but a handful of the numerous search engines available that serve different geographical areas, languages, and niche requirements.